A few weeks ago, one of my potential clients asked me why he should invest in a website yet they are selling perishable goods. I thought for a few seconds on how to respond to this challenging question and I answered him with another question, “Are you or any of your staff available 24hours a day, 7 days a week to answer questions regarding your business to potential?” With a lot of hesitation and reluctance, he calmly replies, “No.”
My point made clear, a website is a way of selling yourself, 24 hours a day, 7 days a week. Just because we sleep, does not mean the internet does. At any time of any day and in any country, people will be able to access your website and get information about you or your business. It’s one of the simplest and yet the most reliable ways of marketing yourself or your goods.
The “Frequently Asked Questions” feature helps your visitors know something before they have the time to complain about not having more information (GOOD customer service taken care of without having to deal with the angry man who spilled coffee on himself in the morning!)
Instead of waiting in line and long boring cues (with that one annoying person who tries to cut the line), with a website, you won’t have to deal with frustrated clients at the end of a long cue calling you all sorts of names. Information is just a “click” away.
A lot of times, people have to change designs and spend more money just to edit the information of their business on their print material. With a website, the hustle becomes a thing of the past. With a Content Management System (CMS), the client has full control of the website and all the information displayed on it (that includes people’s comments on the material on the website) It’s a cheaper way of handling business. You won’t have to edit the print material to update the public… Just update the website!
Is it just me or do I speak for many when I say that a company has a more professional feel and look to it when it has a website? I take a website as a classy looking suit that a business wears. Please note, that in that context, VINAJ Websites sells the best looking suits of them all!
Have a great week!