We talk about Search Engine Optimization all the time but I am not sure whether most of you know exactly what it is, or how it can help your business. Consider this the “ABC of SEO”
- What is Search Engine Optimization?
This is the process of affecting the visibility of a website or a web page in a search engine’s “natural” search results. (Source: Wikipedia)
- How can Search Engine Optimization help your business?
I’ll answer this question with another question; how many of you make it to page 2 when searching for something in Google? Less than 50% of the users will go until the second page when using search engines, SEO will increase your market by increasing the number of people who visit the website.
- Why should I do an aggressive campaign?
When attempting to improve page rank under a highly competitive search term, sometimes a client needs a more aggressive link-building package. Our aggressive campaign not only includes the creation of 3 articles per keyword and submission to hundreds of online directories and article sites, but also the creation of custom blog posts. For each keyword phrase, we create 5 unique articles every month to post on high “Page Rank” blogs.
When Google determines how to rank a site for a given search phrase, they examine links to the site from other websites of authority. Authority is determined, in part, by a site’s page rank (the higher the rank, the more weight Google places on a link originating from that site). For example, a link from a small unknown site is not going to be weighted as much as a link from a site like CNN.com or NYTimes.com.
Blogs also have much more clout when it comes to a Google ranking because blogs are typically run by individuals. A link from a highly ranked blog is effectively a personal recommendation from an authority in the field, which heavily affects Google’s decision of how high to rank a site.
- How long does it take to see improvement?
It generally takes 3-6 months to see significant ranking improvement but you will receive weekly reports to track the progress of your keywords and placement on Google, Yahoo, and Bing. Google constantly alters their ranking algorithms and we stay apprised of these changes and adjust your marketing campaign accordingly. Some SEO companies promise large back-linking numbers to imply that they will be more effective. Unfortunately, these suggestions are misleading; the quality of back-links more greatly affects ranking than does mere quantity. And regrettably many websites are inadvertently “sand-boxed” by these unwieldy link-building campaigns, which means Google blocks the site out from their results altogether.
Instead, as each campaign is a unique endeavor, we work to perform whatever work is required to ensure your ranking improves, while not risking your site to sand-boxing. Page rank increases do not happen overnight but a meaningful improvement can be seen in the first 3 months. Patience and persistence pay long-term dividends to SEO consumers. And we send you a weekly report on your page ranking improvements so you can be confident that progress is being made.
- What am I committing to with this SEO service?
VINAJ Websites is committed to the success of your website and marketing campaign. As such, our SEO packages are non-contractual; you have the flexibility to start or stop your campaign at any time with no cancellation fees or hidden penalties. And remember, SEO efforts are lasting. Should you elect to end your campaign; improvements in page rank will remain.
